Low rating impacts all your traffic sources
Facebook Cost Per Install $2
Facebook Cost Per Install $1
Whether your user gets to the app page through the app store search or a Facebook ad, the app rating influences their decision to install the app or make an in-app purchase.
A higher rating (above 4.2 stars) can increase a view-to-install conversion rate up to 50%, which may significantly descrease CPI.
- 1 000 users visited the page
- 100 users downloaded the app
- 1 000 users visited the page
- 200 users downloaded the app