Be visible where it matters
Get your app visible. If you’re not ranking, you’re not growing
Up to 70% of downloads come from search
These installs are concentrated among just 1% of apps ranking at the top of search results. Keyword optimization for paid installs is essential for an app to thrive in the app stores, especially with the intense competition in the ad market.
25%
50%
75%
Share of App Store downloads by source over time (non-game)
100%
Browse
Search
App Referral
Web Referral
Unknown
2018
0%
8%
65%
16%
10%
2019
8%
63%
18%
10%
2020
7%
70%
13%
10%
Smarter than ASO. Cheaper than ads
Organic users are highly engaged, actively searching for apps to solve specific problems. They’re motivated to install, interact with, and make in-app purchases, often choosing from the first three apps in search results.
To ensure your app ranks among them, you can use app installs for specific keywords, boosting your app’s visibility and attracting more organic users.
#3. More organic users see the app and download it
The boosted app becomes visible to a larger number of users and if they find it relevant, they download it. Therefore, the number of keyword installs increases even more (organically) which makes the app stay in the top longer.
#2. App stores rank the app higher
The number of keyword installs is one of the key factors influencing the rankings. This makes sense: if users often wind up installing the app after searching, that app must be relevant to what they are looking for. So, the stores start showing the app on higher lines in search results.
How keyword boosting works
#1. We select target keywords
We generate real installs through target keywords that align with your app’s positioning and goals. Which signals to the store that your app deserves a better rank. The required number of such downloads is calculated by our managers beforehand.
Let's break this vicious circle!
Your app won’t get higher in search results until it gets more downloads but it won't get more downloads if no users see your app in the search.
Keyword installs help to break this circle. The increased number of downloads is a sign to store algorithms that this app gets more popularity so it's better to be shown even higher in search results.
Before the Boost
- The app is not indexed by popular relevant keywords or ranks in the top 50-100
- Potential users can’t find the app in search results, they don’t see the app anywhere in the store
- The app has less than 100 downloads a day
- App rankings can’t get any higher with this number of installs from Search
+300% organic uplift
keywords installs
boost start
After the Boost
- The app ranks in the top 1-10 by some relevant keywords and gets increased visibility
- Potential users find the app in search results, make downloads, and engage with it
- The app gets more and more downloads a day
- The app rankings get even higher, which brings even more users to the app
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When keyword boosting is recommended
ASO boost
New channel
You need to speed up your ASO
You’re trying ASO for a while but still dragging somewhere top-30 on your major keywords while your competitors sit in the top and gather even more downloads to stay there.
from $1 000
Target: high- and mid-frequency keywords
Search as a new channel
If you never pay special attention to positions of your app in the stores, it might be a good time to start.
from $600
Our method works faster than traditional ASO updates and cheaper than most paid campaigns.
Position retention
By default, we include a month-long position retention in the strategy, so that the app can settle into the top position. If an app has a hard time staying at the top (due to high competition, for example), then retention can be continued on an ongoing basis.
Boost campaign
After all the details of the strategy are approved by you, we start the boost campaign. Depending on the store the ranking will be renewed in 3-14 days.
How Lovemobile gets it done
Your personal manager controls every step of the campaign to reach the result.
Analysis & strategy
We analyse your app metadata, its niche and competitors to develop a cost-effective strategy that will yield the best results. Also, our ASO specialists recommend metadata changes if needed.
