03. More organic users see the app and download it
The boosted app becomes visible to a larger number of users and if they find it relevant, they download it. Therefore, the number of keyword installs increases even more (organically) which makes the app stay at the top longer.
02. App stores rank the app higher
The number of keyword installs is one of the key factors influencing the rankings. This makes sense: if users often wind up installing the app after searching, that app must be relevant to what they are looking for. So, the stores start showing the app on higher lines in search results.
How keyword boosting works
01. Our incentive users make keyword installs
We have a network with over 50,000 users who can do downloads for a reward. They search for the app using a relevant keyword that needs to be boosted, then install and open it. The required number of such downloads is calculated by our managers beforehand.